100 reasons to use Video
just some of the many reasons Video will benefit your business
This is a list created from different sources showing, in no particular order, the various compelling reasons for considering the use of video as part of your online marketing strategy!
- Videos Increase People’s Understanding Of Your Product Or Service by 74%
- YouTube Is The Number Two Search Engine In The World
- A Third Of All Online Activity Is Spent Watching Video
- The Average Internet User Is Exposed To An Average Of 32.2 Videos In A Month
- Every Day 100 Million Internet Users Watch An Online Video
- 50% Of Users Watch Business Related Videos On YouTube Once A Week
- 75% Of Users Visit The Marketer’s Website After Viewing A Video
- 75% Of Executives Watch Work-Related Videos On Business Websites At Least Once A Week
- An Average User Spends 16 Minutes 49 Seconds Watching Online Video Ads Every Month
- 80% Of Internet Users Remember The Video Ads They Watch Online
- 26% Of Internet Users Look For More Information After Viewing A Video Ad
- 22% Of Internet Users Visit The Website Named In A Video Ad They Viewed
- After Visiting A Video Ad, 12% Of Viewers Purchase The Specific Product Featured In The Ad
- Website Visitors Are 64% More Likely To Buy A Product On An Online Retail Site After Watching A Video
- Real Estate Listings With Videos Receive 403% More Inquiries Than Those Without Videos
- Click-Through Rates Increase 2-3 Times When Marketers Include A Video In An Email
- Subscriber To Lead Conversation Rates Increase 51% When Video Is Included In Email Marketing Campaign
- 80% Of Your Online Visitors Will Watch A Video, While Only 20 Percent Will Actually Read Content In Its Entirety
- Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video
- In 30 Days More Video Content Is Uploaded in 30 days Than All Three Major U.S. T.V. Networks Combined Have Created In 30 Years
- 90% Of User Say That Seeing A Video About A Product Is Helpful In The Decision Process
- 5% Of Internet Users View At Least One Video Online Over The Course Of A Month
- 45% Of Viewers Will Stop Watching A Video After 1 Minute & 60% By 2 Minutes
- 72 Hours Of Video Are Uploaded To YouTube Every Minute
- An Introductory Company Email That Includes A Video Receives An Increase Click-Through Rate By 96%
- Videos provide a 74% increase in visitors’ understanding of a product.
- 5% of Internet users view at least one video over the course of a month.
- An average user spends 16 minutes and 49 seconds watching online video ads every month
- 80% of users remember the videos they watch online
- 46% of users take action after viewing a video online
- Your website visitors are 64% more likely to buy a product after watching a video
- When video is included in email there’s a 2 – 3 times increase in Click through Rates
- When video is included in email there’s also a 51% increase in subscriber-to-lead conversion rates
- Videos Increase People’s Understanding Of Your Product Or Service by 74%
- YouTube Is The Number Two Search Engine In The World
- A Third Of All Online Activity Is Spent Watching Video
- The Average Internet User Is Exposed To An Average Of 32.2 Videos In A Month
- Every Day 100 Million Internet Users Watch An Online Video
- 50% Of Users Watch Business Related Videos On YouTube Once A Week
- 75% Of Users Visit The Marketer’s Website After Viewing A Video
- 75% Of Executives Watch Work-Related Videos On Business Websites At Least Once A Week
- An Average User Spends 16 Minutes 49 Seconds Watching Online Video Ads Every Month
- 80% Of Internet Users Remember The Video Ads They Watch Online
- 26% Of Internet Users Look For More Information After Viewing A Video Ad
- 22% Of Internet Users Visit The Website Named In A Video Ad They Viewed
- After Visiting A Video Ad, 12% Of Viewers Purchase The Specific Product Featured In The Ad
- Website Visitors Are 64% More Likely To Buy A Product On An Online Retail Site After Watching A Video
- Real Estate Listings With Videos Receive 403% More Inquiries Than Those Without Videos
- Click-Through Rates Increase 2-3 Times When Marketers Include A Video In An Email
- Subscriber To Lead Conversation Rates Increase 51% When Video Is Included In Email Marketing Campaign
- 80% Of Your Online Visitors Will Watch A Video, While Only 20 Percent Will Actually Read Content In Its Entirety
- Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video
- In 30 Days More Video Content Is Uploaded in 30 days Than All Three Major U.S. T.V. Networks Combined Have Created In 30 Years
- 90% Of User Say That Seeing A Video About A Product Is Helpful In The Decision Process
- 5% Of Internet Users View At Least One Video Online Over The Course Of A Month
- 45% Of Viewers Will Stop Watching A Video After 1 Minute & 60% By 2 Minutes
- 72 Hours Of Video Are Uploaded To YouTube Every Minute
- An Introductory Company Email That Includes A Video Receives An Increase Click-Through Rate By 96%
- 9% of marketing professionals worldwide cite video as the type of content with the best ROI (eMarketer)
- Internet video traffic will be 69% of all global consumer Internet traffic in 2017. (Cisco)
- Video promotion is over 6 times more effective than print and online (b2bmarketing.net)
- A minute of video is worth 1.8 million words (Forrester Research)
- Professionally produced video optimised for eCommerce outperforms user-generated video (UGC video) by 30%, delivering a 24.7% lift as compared with an 18.7% lift for the UGC video (Comscore)
- Over half of 25-54 year olds share video online (eMarketer)
Video For Websites
- Retail site visitors who view video stay two minutes longer on average (Comscore)
- 73% of consumers are more likely to make a purchase after watching a video (ReelSEO)
- 96% of consumers find videos helpful for making online purchase decisions (ReelSEO)
- The chances of getting a page one listing on Google increase 53 times with video (Forrester Research)
- Posts with videos included will attract 3 times more in-linking domains than a plain text post (Moz)
- Videos in universal search results have a 41% higher click-through rate than plain-text results (Econsultancy)
- Using video on landing pages increases conversion rates by 80% (EyeView Digital)
Video For Social Media
- Of the top 50 most-shared pieces of content, 48% were video, and 24% were image-based (Moz)
- YouTube receives over 1 billion unique visitors each month (YouTube)
- Over 6 billion hours of video are watched each month on YouTube – that’s 50 % more than last year and equates to almost an hour for every person on the Earth (YouTube)
- YouTube is now 28% of all Google searches (Google)
- YouTube reaches more adults aged 18-34 than any TV network (Nielsen)
Video For Mobile
- Mobile makes up almost 40% of YouTube’s global watch time (YouTube)
- Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users (Forbes)
Video For Email
- 82% of Marketers say that video email marketing is effective (ReelSEO)
- Approximately half of marketers who use video in email campaigns see increased click-through rates, increased time spent reading the email, and increased sharing and forwarding (eMarketer)
Online Video Advertising
- Marketing agencies will spend 83% more on their video advertising campaigns in 2014 than they did in 2013 (ReelSEO)
- 31% of brands say they will pull campaign funds from broadcast TV advertising to invest video advertising, up from 19% last year (ReelSEO)
- 57% of consumers say that product videos make them more confident in a purchase and less likely to return an item, up from 52% a year ago (MediaPost)
Facts direct from YouTube
- More than 1 billion unique users visit YouTube each month
- Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth
- 100 hours of video are uploaded to YouTube every minute
- 80% of YouTube traffic comes from outside the US
- YouTube is localised in 61 countries and across 61 languages
- According to Nielsen, YouTube reaches more US adults aged 18-34 than any cable network
- Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3 times since last year, and the number of daily subscriptions is up more than 4 times since last year
- Created in 2007, YouTube now have more than a million creators from over 30 countries around the world earning money from their YouTube videos
- Thousands of channels are making six figures a year
- Thousands of advertisers are using TrueView in-stream and 75% of YouTube in-stream ads are now skippable
- YouTube have more than a million advertisers using Google ad platforms, the majority of which are small businesses
- Mobile makes up almost 40% of YouTube’s global watch time
- YouTube is available on hundreds of millions of devices
- Content ID scans over 400 years of video every day
- More than 5,000 partners use Content ID, including major US network broadcasters, movie studios and record labels
- YouTube have more than 25 million reference files in their Content ID database; it’s among the most comprehensive in the world
- Content ID has generated hundreds of millions of dollars for partners