100 reasons to use Video

just some of the many reasons Video will benefit your business

This is a list created from different sources showing, in no particular order, the various compelling reasons for considering the use of video as part of your online marketing strategy!

  1. Videos Increase People’s Understanding Of Your Product Or Service by 74%
  2. YouTube Is The Number Two Search Engine In The World
  3. A Third Of All Online Activity Is Spent Watching Video
  4. The Average Internet User Is Exposed To An Average Of 32.2 Videos In A Month
  5. Every Day 100 Million Internet Users Watch An Online Video
  6. 50% Of Users Watch Business Related Videos On YouTube Once A Week
  7. 75% Of Users Visit The Marketer’s Website After Viewing A Video
  8. 75% Of Executives Watch Work-Related Videos On Business Websites At Least Once A Week
  9. An Average User Spends 16 Minutes 49 Seconds Watching Online Video Ads Every Month
  10. 80% Of Internet Users Remember The Video Ads They Watch Online
  11. 26% Of Internet Users Look For More Information After Viewing A Video Ad
  12. 22% Of Internet Users Visit The Website Named In A Video Ad They Viewed
  13. After Visiting A Video Ad, 12% Of Viewers Purchase The Specific Product Featured In The Ad
  14. Website Visitors Are 64% More Likely To Buy A Product On An Online Retail Site After Watching A Video
  15. Real Estate Listings With Videos Receive 403% More Inquiries Than Those Without Videos
  16. Click-Through Rates Increase 2-3 Times When Marketers Include A Video In An Email
  17. Subscriber To Lead Conversation Rates Increase 51% When Video Is Included In Email Marketing Campaign
  18. 80% Of Your Online Visitors Will Watch A Video, While Only 20 Percent Will Actually Read Content In Its Entirety
  19. Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video
  20. In 30 Days More Video Content Is Uploaded in 30 days Than All Three Major U.S. T.V.  Networks Combined Have Created In 30 Years
  21. 90% Of User Say That Seeing A Video About A Product Is Helpful In The Decision Process
  22. 5% Of Internet Users View At Least One Video Online Over The Course Of A Month
  23. 45% Of Viewers Will Stop Watching A Video After 1 Minute & 60% By 2 Minutes
  24. 72 Hours Of Video Are Uploaded To YouTube Every Minute
  25. An Introductory Company Email That Includes A Video Receives An Increase Click-Through Rate By 96%
  26. Videos provide a 74% increase in visitors’ understanding of a product.
  27. 5% of Internet users view at least one video over the course of a month.
  28. An average user spends 16 minutes and 49 seconds watching online video ads every month
  29. 80% of users remember the videos they watch online
  30. 46% of users take action after viewing a video online
  31. Your website visitors are 64% more likely to buy a product after watching a video
  32. When video is included in email there’s a 2 – 3 times increase in Click through Rates
  33. When video is included in email there’s also a 51% increase in subscriber-to-lead conversion rates
  34. Videos Increase People’s Understanding Of Your Product Or Service by 74%
  35. YouTube Is The Number Two Search Engine In The World
  36. A Third Of All Online Activity Is Spent Watching Video
  37. The Average Internet User Is Exposed To An Average Of 32.2 Videos In A Month
  38. Every Day 100 Million Internet Users Watch An Online Video
  39. 50% Of Users Watch Business Related Videos On YouTube Once A Week
  40. 75% Of Users Visit The Marketer’s Website After Viewing A Video
  41. 75% Of Executives Watch Work-Related Videos On Business Websites At Least Once A Week
  42. An Average User Spends 16 Minutes 49 Seconds Watching Online Video Ads Every Month
  43. 80% Of Internet Users Remember The Video Ads They Watch Online
  44. 26% Of Internet Users Look For More Information After Viewing A Video Ad
  45. 22% Of Internet Users Visit The Website Named In A Video Ad They Viewed
  46. After Visiting A Video Ad, 12% Of Viewers Purchase The Specific Product Featured In The Ad
  47. Website Visitors Are 64% More Likely To Buy A Product On An Online Retail Site After Watching A Video
  48. Real Estate Listings With Videos Receive 403% More Inquiries Than Those Without Videos
  49. Click-Through Rates Increase 2-3 Times When Marketers Include A Video In An Email
  50. Subscriber To Lead Conversation Rates Increase 51% When Video Is Included In Email Marketing Campaign
  51. 80% Of Your Online Visitors Will Watch A Video, While Only 20 Percent Will Actually Read Content In Its Entirety
  52. Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video
  53. In 30 Days More Video Content Is Uploaded in 30 days Than All Three Major U.S. T.V.  Networks Combined Have Created In 30 Years
  54. 90% Of User Say That Seeing A Video About A Product Is Helpful In The Decision Process
  55. 5% Of Internet Users View At Least One Video Online Over The Course Of A Month
  56. 45% Of Viewers Will Stop Watching A Video After 1 Minute & 60% By 2 Minutes
  57. 72 Hours Of Video Are Uploaded To YouTube Every Minute
  58. An Introductory Company Email That Includes A Video Receives An Increase Click-Through Rate By 96%
  59. 9% of marketing professionals worldwide cite video as the type of content with the best ROI (eMarketer)
  60. Internet video traffic will be 69% of all global consumer Internet traffic in 2017. (Cisco)
  61. Video promotion is over 6 times more effective than print and online (b2bmarketing.net)
  62. A minute of video is worth 1.8 million words (Forrester Research)
  63. Professionally produced video optimised for eCommerce outperforms user-generated video (UGC video) by 30%, delivering a 24.7% lift as compared with an 18.7% lift for the UGC video (Comscore)
  64. Over half of 25-54 year olds share video online (eMarketer)

Video For Websites

  1. Retail site visitors who view video stay two minutes longer on average (Comscore)
  2. 73% of consumers are more likely to make a purchase after watching a video (ReelSEO)
  3. 96% of consumers find videos helpful for making online purchase decisions (ReelSEO)
  4. The chances of getting a page one listing on Google increase 53 times with video (Forrester Research)
  5. Posts with videos included will attract 3 times more in-linking domains than a plain text post (Moz)
  6. Videos in universal search results have a 41% higher click-through rate than plain-text results (Econsultancy)
  7. Using video on landing pages increases conversion rates by 80% (EyeView Digital)

Video For Social Media

  1. Of the top 50 most-shared pieces of content, 48% were video, and 24% were image-based (Moz)
  2. YouTube receives over 1 billion unique visitors each month (YouTube)
  3. Over 6 billion hours of video are watched each month on YouTube – that’s 50 % more than last year and equates to almost an hour for every person on the Earth (YouTube)
  4. YouTube is now 28% of all Google searches (Google)
  5. YouTube reaches more adults aged 18-34 than any TV network (Nielsen)

Video For Mobile

  1. Mobile makes up almost 40% of YouTube’s global watch time (YouTube)
  2. Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users (Forbes)

Video For Email

  1. 82% of Marketers say that video email marketing is effective (ReelSEO)
  2. Approximately half of marketers who use video in email campaigns see increased click-through rates, increased time spent reading the email, and increased sharing and forwarding (eMarketer)

Online Video Advertising

  1. Marketing agencies will spend 83% more on their video advertising campaigns in 2014 than they did in 2013 (ReelSEO)
  2. 31% of brands say they will pull campaign funds from broadcast TV advertising to invest video advertising, up from 19% last year (ReelSEO)
  3. 57% of consumers say that product videos make them more confident in a purchase and less likely to return an item, up from 52% a year ago (MediaPost)

 

Facts direct from YouTube

  1. More than 1 billion unique users visit YouTube each month
  2. Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth
  3. 100 hours of video are uploaded to YouTube every minute
  4. 80% of YouTube traffic comes from outside the US
  5. YouTube is localised in 61 countries and across 61 languages
  6. According to Nielsen, YouTube reaches more US adults aged 18-34 than any cable network
  7. Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3 times since last year, and the number of daily subscriptions is up more than 4 times since last year
  8. Created in 2007, YouTube now have more than a million creators from over 30 countries around the world earning money from their YouTube videos
  9. Thousands of channels are making six figures a year
  10. Thousands of advertisers are using TrueView in-stream and 75% of YouTube in-stream ads are now skippable
  11. YouTube have more than a million advertisers using Google ad platforms, the majority of which are small businesses
  12. Mobile makes up almost 40% of YouTube’s global watch time
  13. YouTube is available on hundreds of millions of devices
  14. Content ID scans over 400 years of video every day
  15. More than 5,000 partners use Content ID, including major US network broadcasters, movie studios and record labels
  16. YouTube have more than 25 million reference files in their Content ID database; it’s among the most comprehensive in the world
  17. Content ID has generated hundreds of millions of dollars for partners